The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.
You can use the pixel to:
- Make sure that your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.
- Drive more sales. Set up automatic bidding to reach people who are more likely to take an action that you care about, such as making a purchase.
- Measure the results of your ads. Better understand the effect of your ads by measuring what happens when people see them.
If you are interested in setting-up a Facebook pixel for you CentralApp website, you will need to reach out to email@example.com in order to verify your domain with Facebook.